Don Piece Collection is a watch line envisioned by Jay Donaldson during a trip with friends, where the need for a versatile timepiece became apparent. The name "Don Piece" creatively incorporates Jay's last name, Donaldson, reflecting his personal touch. Each watch in the collection features the number 5, symbolizing the universal start and end times of the day for entrepreneurs and businessmen alike – 5 AM and 5 PM.

Since its inception, Don Piece Collection has fulfilled orders across the USA, various countries, and garnered attention from celebrities. Nevertheless, customer feedback remains integral to shaping the identity and evolution of Don Piece Collection.